Switched On: The four Ses of the iPhone 4S

Each week Ross Rubin contributes Switched On, a column about consumer technology.

The most surprising thing about the iPhone 4S is that people were surprised by the iPhone 4S, for there is ample precedent to the company both confining upgrades largely to a speed bump and to saying no to a host of potential new features. As to the former, the iPhone 4S is straight out of the playbook of Apple’s successful upgrade of the Apple 3G to the 3GS, although the competition wasn’t as strong as it is today.

Similarly, when Apple first lowered the price of the iPod touch below $200 in 2009 amidst widespread speculation that it would add a front-facing camera for FaceTime (which it did in the next generation), the company noted that it didn’t think the product needed any more “stuff.” So, what, then, defines the iPhone 4S? The differentiators can be thought of as four “Ses.”

Continue reading Switched On: The four Ses of the iPhone 4S

Switched On: The four Ses of the iPhone 4S originally appeared on Engadget on Sun, 09 Oct 2011 20:51:00 EDT. Please see our terms for use of feeds.

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Each week Ross Rubin contributes Switched On, a column about consumer technology.

The most surprising thing about the iPhone 4S is that people were surprised by the iPhone 4S, for there is ample precedent to the company both confining upgrades largely to a speed bump and to saying no to a host of potential new features. As to the former, the iPhone 4S is straight out of the playbook of Apple’s successful upgrade of the Apple 3G to the 3GS, although the competition wasn’t as strong as it is today.

Similarly, when Apple first lowered the price of the iPod touch below $200 in 2009 amidst widespread speculation that it would add a front-facing camera for FaceTime (which it did in the next generation), the company noted that it didn’t think the product needed any more “stuff.” So, what, then, defines the iPhone 4S? The differentiators can be thought of as four “Ses.”

Continue reading Switched On: The four Ses of the iPhone 4S

Switched On: The four Ses of the iPhone 4S originally appeared on Engadget on Sun, 09 Oct 2011 20:51:00 EDT. Please see our terms for use of feeds.

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Switched On: The PlayBook polyglot

Each week Ross Rubin contributes Switched On, a column about consumer technology.

When Apple introduced the iPad, it had but a smattering of third-party applications, but the company stressed its own. As Apple iPhone software SVP Scott Forstall stated in the iPad introduction video, “We looked at the device and we decided: let’s redesign it all. Let’s redesign, reimagine and rebuild every single app from the ground up specifically for the iPad.”

Compare this to the strategy employed by RIM, makers of the upcoming BlackBerry PlayBook tablet. One year after the iPad’s debut, Apple’s head start in apps has proven an formidable advantage against the onslaught of slates announced by its competitors in the smartphone world. Some have chosen to latch onto Android and attain backwards compatibility with over 200,000 existing smartphone apps. HP, with its TouchPad as flagship, will circle its wagons of PCs, printers and phones around the webOS platform. However, the announcement this week that RIM, too, will support Android apps says much about how the company sees its position in the tablet wars.

Continue reading Switched On: The PlayBook polyglot

Switched On: The PlayBook polyglot originally appeared on Engadget on Sun, 27 Mar 2011 20:10:00 EST. Please see our terms for use of feeds.

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Each week Ross Rubin contributes Switched On, a column about consumer technology.

When Apple introduced the iPad, it had but a smattering of third-party applications, but the company stressed its own. As Apple iPhone software SVP Scott Forstall stated in the iPad introduction video, “We looked at the device and we decided: let’s redesign it all. Let’s redesign, reimagine and rebuild every single app from the ground up specifically for the iPad.”

Compare this to the strategy employed by RIM, makers of the upcoming BlackBerry PlayBook tablet. One year after the iPad’s debut, Apple’s head start in apps has proven an formidable advantage against the onslaught of slates announced by its competitors in the smartphone world. Some have chosen to latch onto Android and attain backwards compatibility with over 200,000 existing smartphone apps. HP, with its TouchPad as flagship, will circle its wagons of PCs, printers and phones around the webOS platform. However, the announcement this week that RIM, too, will support Android apps says much about how the company sees its position in the tablet wars.

Continue reading Switched On: The PlayBook polyglot

Switched On: The PlayBook polyglot originally appeared on Engadget on Sun, 27 Mar 2011 20:10:00 EST. Please see our terms for use of feeds.

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Switched On: Making the call on Windows Phone 7

Each week Ross Rubin contributes Switched On, a column about consumer technology.

CES 2011 saw the debut of what could be the biggest challenge to the Wintel dominance of personal computing since Windows 95 cemented its position. The combination of the Android operating system on ARM processors — ARMdroid if you will — grabbed most of the attention in the emerging tablet category on products such as devices such as the Motorola Xoom and LG G-Slate. But it was also clear that manufacturers — unconstrained by Cupertinian notions of what operating system is best suited to what kind of device — are willing to take the combination in new directions that come much closer to the notebook form factor. A clear example of this was the ASUS Eee Pad Slider. If having the tablet thunder stolen from Microsoft wasn’t enough to make the company uncomfortable, clearly encroaching designs like this were.

And so, at Steve Ballmer’s keynote, the company announced that the next version of Windows will support not only x86 offerings from Intel and AMD – themselves moving closer to ARM-like system-on-chips – but ARM designs from companies such as Qualcomm and NVIDIA as well. Microsoft noted that the new chip support was requested by its partners, implying that PC companies want to take advantage of the long battery life and thin form factors enabled by ARM architectures, but also bring along Windows’ broad driver and software support. Microsoft clearly considers the tablet another PC, albeit one that Windows’ hardware and user interface layer needs to support better. However, in striking back at Android evolution, Microsoft risks collateral damage to its own mobile OS. Can Windows Phone 7 co-exist with a ARM-based version of the real thing?

Continue reading Switched On: Making the call on Windows Phone 7

Switched On: Making the call on Windows Phone 7 originally appeared on Engadget on Sat, 15 Jan 2011 19:00:00 EST. Please see our terms for use of feeds.

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Each week Ross Rubin contributes Switched On, a column about consumer technology.

CES 2011 saw the debut of what could be the biggest challenge to the Wintel dominance of personal computing since Windows 95 cemented its position. The combination of the Android operating system on ARM processors — ARMdroid if you will — grabbed most of the attention in the emerging tablet category on products such as devices such as the Motorola Xoom and LG G-Slate. But it was also clear that manufacturers — unconstrained by Cupertinian notions of what operating system is best suited to what kind of device — are willing to take the combination in new directions that come much closer to the notebook form factor. A clear example of this was the ASUS Eee Pad Slider. If having the tablet thunder stolen from Microsoft wasn’t enough to make the company uncomfortable, clearly encroaching designs like this were.

And so, at Steve Ballmer’s keynote, the company announced that the next version of Windows will support not only x86 offerings from Intel and AMD – themselves moving closer to ARM-like system-on-chips – but ARM designs from companies such as Qualcomm and NVIDIA as well. Microsoft noted that the new chip support was requested by its partners, implying that PC companies want to take advantage of the long battery life and thin form factors enabled by ARM architectures, but also bring along Windows’ broad driver and software support. Microsoft clearly considers the tablet another PC, albeit one that Windows’ hardware and user interface layer needs to support better. However, in striking back at Android evolution, Microsoft risks collateral damage to its own mobile OS. Can Windows Phone 7 co-exist with a ARM-based version of the real thing?

Continue reading Switched On: Making the call on Windows Phone 7

Switched On: Making the call on Windows Phone 7 originally appeared on Engadget on Sat, 15 Jan 2011 19:00:00 EST. Please see our terms for use of feeds.

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Apple's iPhone Gross Profit Double That of Motorola, RIM …

Apple’s gross profits on the iPhone add up to more than double those of Motorola and RIM combined, according to a new report by stock market analysis.

Apple’s gross profits on the iPhone add up to more than double those of Motorola and RIM combined, according to a new report by stock market analysis.

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